Artificial Intelligence in Sales
Artificial intelligence is helping companies improve lead generation, closing rates, and overall sales performance. That’s because this technology automates and enhances much of the sales process. As a result, salespeople are free to focus on what’s important: revenue. Visionary companies are seizing on this fact. According to the Salesforce State of Sales report, sales leaders want their AI applications to grow faster than any other technology. Salesforce also found that high-performing teams are 4.9 times more likely to use AI compared to underperforming teams. However, AI is not replacing salespeople. The vast majority of companies using AI or programs also plan to add employees. That’s because AI is creating practical value for sales teams by automating, augmenting, and enhancing the way sales teams work, and several real-world use cases and tools are being used. But there’s so much hype around AI that salespeople often ignore this fact. We don’t blam...